One way to market a university and its "products" to the community and business environment in which it operates is to maintain a strong internship/cooperative education program. This paper discusses a general method of designing and evaluating internship/cooperative education programs so thay they accomplish the university objectives of academic progress and the creation of possitive community relations while also allowing the student to grow in "marketability" and skills. The principles discussed here have wide application to a variety of disciplines.
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Scott et al. (1990) studied this question.