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March 1, 1991Current Issues and Research in Advertising

The Changing Commercial Climate

Cathy J. Cobb‐Walgren

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Abstract

(1991). The Changing Commercial Climate. Current Issues and Research in Advertising: Vol. 13, No. 1-2, pp. 343-368.

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Cite This Study

Cathy J. Cobb‐Walgren (1991) studied this question.

synapsesocial.com/papers/6a218fc05c0c8498e25823c1 https://doi.org/10.1080/01633392.1991.10504971

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