The Curious Case of Theresa May and the Public That Did Not Rally: Gendered Reactions to Terrorist Attacks Can Cause Slumps Not Bumps

Terrorist attacks routinely produce rallies for incumbent men in the executive office. With scarce cases, there has been little consideration of terrorism’s consequences for evaluations of sitting women executives. Fusing research on rallies with scholarship on women in politics, we derive a gender-revised framework wherein the public will be less inclined to rally around women when terrorists attack. A critical case is UK Prime Minister Theresa May, a right-leaning incumbent with security experience. Employing a natural experiment, we demonstrate that the public fails to rally after the 2017 Manchester Arena attack. Instead, evaluations of May decrease, with sharp declines among those holding negatives views about women. We further show May’s party loses votes in areas closer to the attack. We then find support for the argument in a multinational test. We conclude that conventional theory on rally events requires revision: women leaders cannot count on rallies following major terrorist attacks.