Mixed Doubles: Political Hegemony, Urban Entrepreneurialism and the Australian Open Tennis Championships

The National Tennis Centre in Melbourne, Australia, occupies a symbolic role in the repositioning of a once ‘rust-belt’ city as a place for ‘footloose’ capital and tourism. This paper explores the decisions that have been made by successive Victorian state governments between 1984 and 1998 to construct and upgrade the National Tennis Centre. Thematic content analysis of three daily newspapers, and one monthly tennis magazine, was undertaken to map political decisions and accompanying public discussion surrounding the foundation and upgrades of the National Tennis Centre. Successive state governments, representing both the left and right side of politics, have adopted an urban entrepreneurial approach to development and economic regeneration of Melbourne since the early 1980s. Targeting sport as a competitive advantage, significant public investments have been made to ‘sell’ this product to consumers identified as citizens and tourists. Worthy of note, and of particular concern, is the limited consultation with important interest groups, particularly environmentalists and the citizenry, when creating an elite sporting entertainment centre.