The television generation's relation to the mass media in Germany: Accounting for the impact of private television

This study extends earlier research on the television generation's media‐related behavior. Those who have grown up with TV are often said to be (therefore) more devoted to TV and less inclined to read than people born earlier. To provide evidence, data on TV and newspaper use and on attachment to both media in Germany, 1970–1995, were cohort‐analyzed, controlling for the age‐specific effect of the introduction of private TV in the mid‐eighties. While younger birth cohorts are less interested in the newspaper, the TV generation is not more devoted to TV than most of the preceding cohorts.