Burke's theory of consubstantiality and whitehead's concept of concrescence

A comparative analysis of the theories of Kenneth Burke and Alfred North Whitehead provides a different perspective of persuasion. The areas of comparison are: (1) the composition of the rhetorical situation and the function of the rhetor; (2) the modules: “identification” and “transmutation” and (3) the paradigms: “consubstantiality” and “concrescence.” Other perceptions of the rhetorical situation, the axiological latitude and functions of the rhetor, and the interrelations between the rhetor and the audience might, thereby, be gained.