Analysis of Marketability, Sustainability, Participatory and Disaster Mitigation (MSP+DM) for the development of rural Community-Based Tourism (CBT) destinations Case study: Depok beach, Bantul, Yogyakarta

This study aims to design a new model for rural community-based tourism development in Depok Beach. It will help local government and local people develop their tourism by using easy analysis tools because the challenge in tourism business becomes nowadays critical issue. Instead of using SWOT analysis, the variables used are from the elements in a tourism business activity and community based mindset: Marketability, Sustainability, Participatory, and Disaster Mitigation (MSP + DM). These variables' elements are determined and calculated then converted to a scale for measuring the value of existing tourism attraction and its potential of the Depok Beach Yogyakarta.