Proposition of Viewing Information De-identification and Verification Method in OTT Player Agent Environment Based on Zero-Knowledge Proof

Due to the Corona-19 pandemic phenomenon, various video service platforms that provide OTT (Over The Top) services such as 'Netflix' have achieved rapid growth.OTT platforms that provide such video content do not disclose the viewing time of the content watched by users due to various issues such as personal information protection, so stakeholders are conducting third-party research on usage patterns.While an objective and reliable third-party method of investigating usage patterns is needed, efforts to protect personal information are also needed in the process.The information required for viewership surveys to investigate usage patterns only requires information about what content is used and to what extent, and does not require personal information about users.In this paper, we propose a method to generate and verify the generated usage information by de-identification using zero-knowledge proof protocol when a user selects a specific OTT platform and uses content through an OTT player agent that provides OTT services.