In this paper, I propose that alternative refers to the communicative politics of contestation which take different interpretations across political contexts. I develop this argument by examining three issues: the decentering/de-westernizing of the analysis of “alternative media”; the changing nature of the relationships between alternative and mainstream journalism; and the multiple political dimensions of contestation as an essential aspect of alternative media.
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Silvio Waisbord (2022) studied this question.
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