Corporate social responsibility, leadership, and brand equity in healthcare service

Purpose This study aims to analyze the linkages among corporate social responsibility (CSR), leadership, and brand equity in hospitals in Vietnam. Design/methodology/approach Analyses of variance and structural equation model are resorted to in this study. Findings The findings reveal that transactional leadership is correlated with legal CSR and economic CSR. Transformational leadership, on the other hand, cultivates ethical CSR, which in turn positively influences brand equity. A direct bridge between transformational leadership and brand equity is also detected. Originality/value The study offers insight into the linkage pattern of CSR, leadership, and brand equity in hospitals in Vietnam.