Determinants of the success of the project „Implementation of CSR strategy” implemented in a microenterprise – case study

The aim of the article was to collect the most important factors that had an impact on achieving success in implementing the CSR strategy in a microenterprise. The author discussed the most important concepts related to the CSR strategy. The article also presents the specificity of the microenterprise operating in the rural area, including the barriers encountered and the benefits. Based on the research and analysis carried out, the article lists the main factors that have influenced the successful implementation of the CSR strategy in this company. The analysis of this implementation and its implications can constitute a set of good practices for managers who will implement CSR projects, especially in rural areas. The experience gained in the described implementation also shows how the stakeholders react to initiatives in the area of social responsibility.