Table of Contents

Executive Summary Foreword Acknowledgments Introduction The Concepts and Mechanics of Fundraising Understanding How Endowments Work Significance of Contemporary Philanthropy in Higher Education The Great Wealth Transfer An Organizational Guide to the Rest of the Monograph The Influence of Philanthropy on American Higher Education British Support for the Creation of American Higher Education Support from the American Colonies Influence of Individual Donors Issues of Donors' Control Giving as a Collective: Alumni Giving and the Beginning of Systematic Solicitation Conclusion Who Is Philanthropic? Philanthropy by Nontraditional Donors Overview of the Landscape African American Giving and Philanthropy Latino Philanthropy Asian American Philanthropy American Indian Philanthropy Conclusion Women and Philanthropy Volunteering Giving Decisions Among Couples Organizational Choice Conclusion What Guides the Study of Philanthropy and Fundraising? Motivations Conclusion Engaging Students and Young Alumni: The Importance of Cultivating the Next Generation of Donors Giving Across the Generations Engaging Youth in Philanthropy Who Gives? Adding Science to the Art of Fundraising: The Power of Using Data in Fundraising Strategy A Critical Look at Philanthropic Giving Conclusion and Challenges for Future Research Notes Appendix A: Fundraising Mechanics Appendix B: Philanthropic Research Resources References Supplemental Bibliography Name Index Subject Index About the Author