End user satisfaction has always been an important component of Information Systems (IS) success. This is also true for online applications, including online shopping systems where in addition to being a customer, the shoppers play the role of end users. Shoppers may not come back to or make a purchase on a website if they have an unsatisfactory experience. In this research, we focus on this aspect of online shopping by examining shoppers’ experiences as end users.
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Liu et al. (2008) studied this question.
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