We analyse the possibility of successful industry self‐regulation in terms of the strategic interactions between industry members and government. In particular, this article presents a game‐theoretic typology of generic self‐regulatory scenarios and evaluates these in terms of the resulting likelihood of collective compliance. We discuss the advertising, press and life insurance industries in the UK as examples of the scenarios. Conclusions for corporate and public policy are offered.
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Ashby et al. (2004) studied this question.
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