A unified theory of implicit attitudes, stereotypes, self-esteem, and self-concept.

This theoretical integration o f social psycho logy's main cognitive and affect ive constructs was shaped by three influences: (a) recent widespread interest in automatic and implicit cognition, (b) development of the Implicit Association Test (IAT: Greenwa ld, McGhee, it cont ained 84 chapters by 75 co ntribut ing authors.Now, just over thirty years later, it is remarkable that these once-do minant theories receive at most occasional mention by social psychologists.There are several ways to understand this fall from favor.