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May 1, 2004International Journal of Bank Marketing

The communication of social responsibility by US banks

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Authors

RPRobin T. PetersonUniversity of MichiganCHCharles M. HermansMissouri State University

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Peterson et al. (2004) studied this question.

synapsesocial.com/papers/6a22684bfaaf5defc96cbef2https://doi.org/10.1108/02652320410530313
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