Perceived Value and Customer Satisfaction on the Delivery Service of SPX Express Courier in Tangub City

Nowadays, purchasing products through online platforms influenced a lot of people, which is why customers also seek a courier that provides timely deliveries and ensures their ordered products arrive without issues. In relation to this, SPX Express must continuously assess and improve their services so that it keeps pace with market demands. This study, “Perceived Value and Customer Satisfaction on the Delivery Service of SPX Express Courier in Tangub City”, was conducted to assess the level of perceived value and customer satisfaction on the delivery service of SPX express courier in Tangub City toward the customers and this study is further aimed to determine whether there is a significant relationship existed between perceived value and customer satisfaction of the customers. A descriptive correlational research design, purposive sampling technique, adopted and modified questionnaires were employed in gathering data. A total of three hundred seventy-seven (377) SPX Express customers were the respondents of this research. The results revealed that customers have a high level of perceived value of the delivery services of SPX Express Courier in Tangub City, particularly in terms of condition, availability, returns, and sacrifices, but a low level of perceived value in terms of timeliness. The results also showed that the respondents have a high level of customer satisfaction, particularly regarding operational quality, resource quality, information quality, personnel contact quality, and customization quality. Conversely, there is a significant relationship between the perceived value and customer satisfaction of the respondents. Stronger perceived value drives higher customer satisfaction for SPX Express. The company should build on successes in most areas while prioritizing fixes for timeliness and returns to enhance reliability.