A quantitative modelling framework for multimedia art expression in visual communication design in the digital age: visual hierarchy, dynamic elements, and interactive behaviour

Key Points

• This research aims to develop a quantitative modelling framework to improve multimedia art expression and visual communication design.
• Developed a quantitative modelling framework integrating visual hierarchy and dynamic elements.
• Analyzed interactive behaviour in digital multimedia art.
• Applied the framework to various visual communication design contexts.
• Demonstrated improved audience engagement through interactive elements in multimedia art.
• Confirmed the significance of visual hierarchy in user perception of digital designs.

Abstract