Pilot campaign demonstrates increased HIV testing and PrEP awareness among Black sexual minority men, suggesting effective outreach methods.
We describe a community-academic pilot to strengthen pre-exposure prophylaxis (PrEP) outreach for Black sexual minority men (BSMM) in Birmingham, Alabama, using hyper-local, place-based digital advertising delivered in two micro-settings. Brief formative interviews with BSMM and local consensus discussions with a trusted community partner informed two tailored advertisements. Using platform metrics and routine program data, we assessed feasibility and pre/post changes in HIV testing and PrEP continuum indicators. The campaign achieved strong reach and engagement and coincided with increased testing and modest improvements in PrEP awareness and initiation among Black men, though tailored advertisement performance did not differ by setting.
No takes yet. Share an insight, caveat, or question.
Carlisle et al. (2026) studied this question.
Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context: