Erasing the Stigma: Where Science Meets Advocacy

One of the greatest barriers to individuals with mental illnesses in achieving their life goals is the stigma of mental illness. A major focus of mental health advocates is tearing down this stigma. Approaching this task from a research-informed perspective is important to ensure that resources are wisely spent, and adopted strategies are effective. This article provides a review of existing research regarding public stigma reduction, looking at approaches within mental health and other stigmatized communities. Recommendations are made for adopting approaches involving Targeted, Local, Credible, and Continuous Contact.