‘Quality’ in the Bologna Process: from ‘competitive edge’ to quality assurance techniques

The theoretical premise of this article is that policy is constructed and presented discursively. The Bologna process presents us with an example of such a policy construction process where the quality policy goals are set jointly in transnational settings, requiring different kinds of negotiations and discursive strategies. Discourse analysis of policy texts can be useful in tracing policy changes and describing them, but also in explaining and understanding some of the developments that lead up to the implementation of the policies and the (political) views which are embedded in the debates. In this article, some discourse analytical methods are used to analyse the potential meanings of ‘quality’ at the European and national level of the Bologna process. The linguistic analysis focuses on the different meanings of ‘quality’ and the value assumptions attached to it from the point of view of word choice, metaphors and argumentation strategies. The data used are the official declarations and communiqués of the Bologna process; the central background reports of the process; and brief national follow‐up reports prepared for the Berlin meeting of 2003 from Finland, Sweden and the Netherlands.