This research compares views of CEOs and CIOs in the same organization about the contribution of IS to their organization and about the IS strategy that produced the contribution. The executives agree about the extent of IS contribution, but disagree about how IS strategy produces it. CEOs view analysis and proactiveness strategies as the two top keys to doing so, whereas CIOs see innovativeness and aggressiveness strategies as the two top keys.
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Johnson et al. (2013) studied this question.
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