Managing the crises in intranet implementation: a stage model

Abstract In the seventies, Nolan was the first to address the need for a descriptive stage theory concerning the planning, organizing and controlling activities associated with managing the organizational computer resource. The arrival of newer technologies, such as those based on the Internet, calls for fresh approaches in terms of their implementation and management. Intranet technology, which is based on Internet technology, differs from other types of IT in terms of its characteristics, use and implementation. We propose a four‐stage model for intranet implementation and management. Each stage is portrayed by seven general characteristics. We propose that, in order to ensure intranet institutionalization, three existential crises must be overcome. First, if a sponsor does not nurture the intranet, it cannot evolve beyond its experimental beginnings. Second, if a critical mass of both users and content cannot be reached simultaneously, the intranet will not progress. Finally, if the intranet remains uncontrolled, it will be perceived to be useless, and therefore users will abandon it.