Why do families value and maintain a family-farming ideology that goes against prevalent enlargement or exit trends and is subject to pressure from modernisation and burdened with risk? Two answers are suggested: the farm represents a lifestyle having advantages with regard to independence and the combination of working and living; and family tradition opposes giving up a farm. This paper inquires about entrepreneurial aptitude and action strategies of one farmer and his family. A case study demonstrates how pluriactivity and diversification strategies can advance the farm in the face of adversity, and that entrepreneurial strategies and the development of a rural business can be pursued while still retaining the identity of farmer.
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Hildenbrand et al. (2008) studied this question.