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Abstract In this article, we look at the personality characteristic “global innovativeness” as a predictor for the adoption of consumer electronics; the latter being termed “actualized innovativeness.” Global innovativeness is tested as a predictor for three levels of actualized innovativeness: at the domain‐specific, cluster‐specific, and product‐specific levels. Our theoretical propositions are tested using two different surveys, one consisting of adolescent bachelor students ( n = 138) and the second consisting of a heterogeneous broad sample ( n = 450). The results of these studies show that the higher the level of abstraction of actualized innovativeness, the stronger the effects of global innovativeness. The implications of these findings are discussed.
Rijnsoever et al. (2009) studied this question.