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Emerging economies confront the dual challenge of accelerating digital transformation while simultaneously mitigating environmental degradation under conditions of institutional and governance heterogeneity. In this context, this study examines how artificial intelligence (AI) capability influences green innovation efficiency (GIE) in emerging Asian economies and investigates whether environmental, social, and governance (ESG) performance conditions this relationship. Using an unbalanced panel of 59,112 firm-year observations from 4926 publicly listed firms across 15 emerging Asian economies over the period 2011–2022, we employ a comprehensive panel-data econometric framework that accounts for unobserved heterogeneity, dynamic effects, endogeneity, and potential self-selection bias. The empirical results indicate that AI capability is positively and significantly associated with higher green innovation efficiency. More importantly, ESG performance strengthens this relationship, suggesting that robust governance frameworks enhance firms’ ability to translate digital intelligence into environmentally efficient innovation outcomes. These findings underscore that AI adoption alone is insufficient to generate sustainable value; rather, its environmental effectiveness depends critically on complementary governance structures that promote transparency, accountability, and responsible risk management. The results remain robust after correcting for endogeneity concerns, alternative model specifications, and extensive sensitivity and heterogeneity analyses. Overall, this study contributes to the literature on digital transformation and sustainability by providing large-scale, multi-country evidence that highlights the pivotal role of ESG in shaping the sustainability returns to AI adoption in emerging economies.
Mansour et al. (Wed,) studied this question.
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