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This research essay proposes an elaborated process model for applying the action design research (ADR) approach to immersive industry-based projects. Building on the original ADR concepts, we identify four distinct types of ADR cycles for diagnosis, design, implementation, and evolution of the growing artefact-based solution. Each ADR cycle moves through activities of problem formulation, artefact creation, evaluation, reflection, and learning. Rapid iterations of ADR cycles provide a well-defined process map for managing and performing an emergent ADR project. The proposed model supports multiple entry points based on the current state of the problem environment and the goals of the ADR project. The elaborated ADR process model provides a more flexible yet disciplined inquiry into the initiation, conduct, reflection, and presentation of rigorous and relevant ADR projects.
Mullarkey et al. (Mon,) studied this question.