From Intertextuality to Remediation: Movements of Meanings and Forms in Modern Art Culture

The interaction of cultural texts in time and space can be described in the categories of intertextuality and its instrumental variations (quote, pastiche, bricolage, etc.). Today the traditional understanding of intertextuality is being transformed under the influence of information technology, the processes of mediatization and remediation of culture. Remediation, taking as a basis a prototype (a photograph, a literary work, etc.), transfers it from one, original, medium to another. Such relocation of the original text can take various forms: conservative and transformative; monomedia and polymedia; primary and secondary ones. The author of the article proves that the study of remediation in modern Humanities goes far beyond the medial subject itself, allows you to see and comprehend the key trends in the development of modern culture as a whole, vectors of transformation of cultural memory and mechanisms of its accumulation, mutations of instruments of intercultural and mass communication, etc.