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There are two dominant views in international business research: the economic and the process view. In this study it is shown that these views give us some insight into the complex phenomenon of the internationalization of the firm. However, our understanding of various international behaviors in the firm’s first international ventures as well as of radical strategic changes is enhanced by an analysis focusing on entrepreneurs. Such a conceptual framework is used to analyze this study’s cases. New concepts are developed: the marketing entrepreneur who implements an international push strategy; the technical entrepreneur who implements a strategy focusing on technical development, creating an international pull strategy; and the structure entrepreneur who implements an international restructuring of an industry.
Svante Andersson (Wed,) studied this question.