Application of Chinese Traditional Auspicious Patterns in Logo Design

With the development of economy, logo--the brand visual image which shows brand's core value plays an important role. Chinese traditional auspicious patterns, as a special cultural carrier, inherit the philosophical ideas and aesthetic concept of Chinese nation, bear its good wishes and contain people's original demands and spiritual power thanks to its convention and relatively stable inner connotation. They reflect Chinese culture tradition, social customs, national psychology, aesthetics and her special cosmic view and moral value. Their form of expression, rule of structure, artistic conception created and culture connotations included offer a traditional cultural bed and nutrient for logo design. It is an important means of expressing meanings of modern design to transfer the culture value included by auspicious patterns and classic model to logo design.