Listen to your customer - how to manage your restaurant more effectively

To be a successful restaurant in today's consumer-savvy environment poses challenges not encountered by businesses even as recently as twenty years ago. Customers are well-informed, have high expectations, and are quick to share their pleasure (or displeasure) across a range of social media platforms. Imagine if restaurateurs could identify the exact preferences of their target market, allowing them to tailor the dining experience to their customers' precise needs, while optimizing resource use. And if there was such a model, would a restaurant use it? This article outlines the development and success of a newly-developed model, Customer-driven Restaurant Analysis (CDRA).