Concurrent new product development: an empirical assessment

Presents an analysis of the operationalization of concurrent new product development in a sample of UK manufacturing firms. Highlights the background to the change, the main organizational drivers for change and the associated tools and techniques, along with the benefits and adverse effects. Closer meeting customer needs and reduced time to market are key benefits, but the requirements for organizational change are causing significant adverse effects. Explores those factors associated with the achievement of benefits. Shows that the intensity of use of tools and techniques (though crucially not CAD/CAM) is the group of factors most closely associated with success.