Redefining Rhetorical Figures through Cognitive Ecologies: Repetition and Description in a Canadian Wind Energy Debate

While current cognitive approaches to rhetorical figures portray them as internalized to the brain, rhetorical figures emerge through embodied experiences within an environment, crystallizing material patterns and bringing elements of a cognitive ecology into relief. In particular, figures of repetition coordinate regularities in the environment, linking repeated items into relational relationships. Figures of description such as enargeia enact sensory education, making salient aspects of the environment perceptible. A situated example involving a controversy over wind turbine installation in Canada shows how rural community members use these figures to coordinate sensory information and persuade others to understand the issue differently.