Incorporating social justice in tourism planning: racial reconciliation and sustainable community development in the Deep South

Tourism can serve as a vehicle for sustainable community development by contributing to equity and social justice. This happens as tourists learn about marginal groups through educational tourism, engage in development projects with host-area residents, undertake pilgrimages that bring greater meaning and cohesiveness to an ethnic identity, or encounter stories that transform their view of social injustice and spur further action to reduce inequities. Tourism planning can produce a sense of reconciliation when it brings historically divided groups together. An example is found in Tallahatchie County, Mississippi, where a group of white and African American residents are collaborating to develop tourism projects designed around a narrative of reconciliation, while they use the process of tourism planning to work towards racial reconciliation within their community. This case illustrates strategies tourism planners employ and challenges they face when they envision tourism as more than merely a means of economic growth.