Smart Statistics as a New Paradigm for Statistical Support of Tourism and Hospitality Sector Management

The article substantiates the concept of smart statistics as a new paradigm of statistical support for the management of the tourism and hospitality sector in the context of digital transformation. The relevance of the study is driven by the rapid growth of data volumes and the increasing need for their real-time use in managerial decision-making. The limitations of traditional statistics are identified, including its retrospective nature, data fragmentation, and limited applicability for operational management. The necessity of transitioning to an integrated model that combines official statistics, administrative data, and alternative digital data sources is justified. Smart statistics is considered as an integrated system based on the interaction of data, analytical methods, and modern digital technologies. Its implementation enables a shift from descriptive to proactive management, improves the validity of managerial decisions, and enhances the efficiency of the tourism and hospitality sector. The scientific novelty lies in the development of a conceptual approach to smart statistics as a unified system integrating heterogeneous data sources and analytical tools within a single functional framework.