(636) In the Era of Misinformation, the Persistence & Promotion of the Most Ancestral One

Introduction Despite the highest advances in communication technologies, the increase in available sources of information has curiously originated the highest moment in human history of disinformation and misinformation. This is compounded by the total invasion of scientific knowledge by politicians and cultural tendencies. The biggest misinformation of all time (popular sexual knowledge, based in religious and cultural myths and fallacies) not only persists but is increasing. This situation is worsened by new regulations implemented by politicians and lawyers that interfere in areas such as birth control, abortion, and the right to have access to universal knowledge, especially in the sexual education and sexuality areas. Objective The objectives are to use this conference as a podium to call attention to and create an antagonist position to the current tendency to worsen the popular and scientific knowledge in the area of human sexuality and sexual education. The study highlights the need to promote trustworthy information, originated in science and not in social media or the opinions of "politicians," "influencers," and self-proclaimed "experts". The goal is to promote the role of medical professionals in the continuing, positive, challenging, and healthy sexual education of our community and institutions despite this contemporary tendency of obscurantism. Methods A review and analysis were conducted of contemporary news in social networks and mass media originated by "politicians," "innovators," "influencers," and self-proclaimed "experts". Their position and recommendations were compared with what Science and Medicine have proven and published in scientific journals. Results The analysis demonstrates multiple complications that clinicians must now confront. These include difficulties in providing patients with proper birth control methods, appropriate abortive medications, immunizations for the general population, and the increased difficulty for transgender patients to obtain the care and management they deserve. These complications also involve the struggle to provide scientific, clear, and factual information in the sexual field to children, adolescents, and adults. Conclusions Now, more than before, physicians, psychologists, sexologists, and sex educators have the obligation to confront with scientific knowledge and arguments the present generalized, abundant, and archaic positions regarding sexual activity, education, and the practice of pleasure. Disclosure No