Investor’s Investment Behaviour and Approaches: A Study of Investor’s Orientation Regards to Value Investing and Trading in Indian Stock Market

Research Purpose: The purpose of this research is to discover investors orientation and explore the reasons for their such orientation towards value investing and trading strategies. This research also finds its objectivity in analysing investments behaviours and patterns during the COVID-19 pandemic. To propose an investing and trading trade-off model attributed with the findings of this research. Research Design: Prior research conducted in depth semi-structured interviews with the stock brokers operating in the Indian stock market. The purpose for interviewing was to explore the investment behaviour of the investors and the reasons for their orientation towards trading rather than value investing which further makes them suffer losses. The analysis for prior research used was Content analysis. This research is mixed method research as it uses both qualitative and quantitative perspectives. The sample size of the study is 271 and it used non-probability snowball sampling technique. Both Primary and secondary data is used for the concerned research. Findings: Greed and Fear and Timing of buying/selling are found to affect investor’s decisions. Investing in a business which an investor understands is advised. The COVID-19 flooded the Indian stock market with investments; overall market capitalization rose and Indian market indices also appeared amid best performing emerging markets. Originality/ Value: Originality of this research depends on the mixed methods approach used in the prior research i.e., qualitative analysis supplemented with quantitative reasoning.