The Studies on the Influences of Films and Television Programs on Tourists’ Perceived Image ——Taking the Film I Belonged to You as an Example

This paper studies the influences of films and television programs on tourists' perceived image based on the film "I Belonged to You". Respondents are classified into two groups by the questionnaire survey. One group represents that they have seen the film before,the other represents that they have not seen the film. Firstly, the study finds that film and television programs affect tourists' perceived image of destinations. Secondly, women are affected more significantly than men. Lastly, this kind of influence will strengthen intention and revisit intention of tourists, and it will play a great role in the publicity of the tourist destination.