The Impact of Culture and Individualism–Collectivism on the Creative Potential and Achievement of American and Chinese Adults

ABSTRACT: This research explored the relation between culture and creative potential in highly educated adults. It was hypothesized that culture would influence creative potential and achievement, largely through how individualistic (citizens serving themselves) or collectivistic (citizens serving society) the society of origin was. To this end, 55 American and 56 Chinese doctoral students were surveyed concerning their creative potential, their sense of individualism or collectivism, and their Graduate Record Examination quantitative subtest scores. Americans displayed significantly higher scores on a measure of creative potential than the Chinese. As expected, Americans showed greater individualism. Chinese were more collectivistic. Chinese had significantly higher skill mastery in the domain of mathematics. Theoretical and practical implications of these findings for understanding cultural differences in creativity are considered.