Purpose This paper aims to evaluate the reception of the Amazon Kindle e‐book lending program at the Texas A&M University Libraries. Design/methodology/approach The paper presents an analysis of genre of titles requested to be loaded onto the e‐book readers as well as a general review of the e‐book lending model. Findings The Kindle e‐book readers were extremely popular, and users selected titles for them that were mostly of a general reading nature; academic titles were rarely selected. The Texas A&M lending service has been successful and will continue. Other libraries should investigate e‐book readers to supplement their bestseller and new book collections. Practical implications E‐book devices offer sophisticated users a reading option that fits many needs. This is a relatively new way that libraries can offer sophisticated users options for reading; libraries must continue to invest in new ways of delivering content. Originality/value This is the first study on e‐book reader lending services in libraries.
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Dennis Clark (2009) studied this question.
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