Customers’ Intention and Adoption of Telebanking in Jordan

This study investigates the factors influencing customers’ intention and adoption of telebanking in Jordan. The proposed model integrated perceived risk with the extended Unified Theory of Acceptance and Use of Technology. The results show that behavioral intention is significantly influenced by performance expectancy, hedonic motivation, price value, and perceived risk. Implications for practitioners, research limitations, and future directions are also discussed further in this article.