Platforms for Innovation and Internationalization

IntroductionSuccessful innovation progresses from an initial creative act, taking place in what is often called “the fuzzy front end” (Jørgensen et al., 2011; Reid & de Brentani, 2004), to the act of commercialization (execution), and then beyond that to sustainability and the evolution of the innovation (Wooder & Baker, 2012). Typically, this is seen as a one-way process of