Introduction Section I: Views, Times and Places 1. Mass Moralizing - Phil Hopkins 2. The Disintegration of the Box: Narrativity, Performance and Translation in Television Commercials - Dror Abend-Davidbr 3. Values in Israeli Advertising: A Decade-Long Observation - Amir Hetsroni 4. Between Real and Pseudo Real in Japanese and American Television Advertising - Michael Maynard 5. God, Religion and Advertising: A Hard Sell - Yoel Cohen 6. Arab and Western Images in Middle East Satellite Television Advertising - Shaheed Nick Mohammed 7. Nostalgia: Reflections on Periodical Representations in Advertising - Amir Hetsroni Section II: Demography 8. Seeing ourselves as the Adman Sees us? The Representation and Portrayal of Older People in Advertising - Peter Simcock 9. Ethnically Targeted Advertising and Social Meaning: An Analysis of Representation in Spanish Language Advertising - Christopher Chavez, Meghan Moran and Sandra Ball-Rokeach 10. Celebrity Advertising: The Asian Perspective - Wei-Na Lee and Sejung Marina Choi Section III: Gender 11. Masculinity and Femininity in Advertising - Narissra Maria Punyanunt-Carter, Daniel Linden and Kent Truett 12. Sex sells, but to whom and at what price? Sexual images of African American and Caucasian women in magazine advertising - Linda Godbold Kean and Shekinah Thomas 13. Objectionable Content on Mainstream Advertising: How much Sex and Violence do TV Commercials Actually Carry and What Does the Public Think of That? - Amir Hetsroni 14. International Clothing, Accessories and Dress Codes: Women's wardrobe from Spain, Portugal and China - Paloma Diaz Soloaga and Natalia Quintas Froufe About the Contributors
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