Tourism is regarded by society as being a healthy pursuit and a factor in increasing quality of life. This paper examines concepts of quality of life, health and the promotional tenets of tourism marketing-the "Four S's," and examines the healthiness of these pursuits. The paper questions whether it is repsonsible to continue to use these themes in the future. Finally, a new paradigm for tourism marketing and promotion is presented.
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Hobson et al. (1995) studied this question.