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June 11, 2026Journal of digital & social media marketing.

Why generative engine optimisation is the new search engine optimisation and the cornerstone of the artificial intelligence search revolution

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Authors

CWCathy Whitlock

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Overview

Case study highlights generative engine optimisation strategies for improving AI search visibility.

Key Points

  • This paper aims to explore the concept of generative engine optimisation and its implications for AI-powered search systems.
  • Analyzed the implementation of GEO by the Parkinson’s Foundation.
  • Outlined six best practices for optimising content for generative search systems.
  • Provided practical steps for organisations to enhance their visibility in AI-generated responses.
  • Identified six GEO best practices that can be adopted by any organisation.
  • Demonstrated successful implementation framework used by the Parkinson’s Foundation.
  • Highlighted actionable strategies for improving visibility in AI-generated answers.

Cite This Study

Cathy Whitlock (2026) studied this question.

synapsesocial.com/papers/6a2a508980c8f91e7f39d124https://doi.org/10.69554/zish2635
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