The “Museum-store Integration” Model Boosts the Development of Museums

As public cultural institutions, museums traditionally face sustainability challenges due to resource constraints. The “museum-store integration” model, as an innovative approach led by corporate entities, offers a novel pathway for museum development by deeply integrating museums with commercial entities. This paper takes Beijing Cai Bai Gold and Jewelry Museum as a case study to analyze the interactive dynamics between public cultural logics and commercial market logics within the “museum-store integration” framework. Focusing on three dimensions-organizational, boundary, and functional coordination-the study explores how this model harmonizes conflicts between cultural and commercial imperatives through institutional frameworks and collaborative strategies. The findings reveal that the core of the “museum-store integration” model lies in its ability to institutionalize synergies between cultural preservation and commercial viability, achieving a win-win balance between social and economic benefits. This provides critical insights for reimagining mechanisms for public cultural service provision.