Enhancing Public Experience in “Silk Road” Themed Exhibitions

Embracing the visitor-centric philosophy, the exhibition Heavenly Palace: Chang'an on the Silk Road at the China National Silk Museum conducted a systematic analysis of the factors defining visitor experience. The exhibition adopted strategies such as cross-regional cultural contextualization, immersive digital engagement, and making narratives relevant to contemporary life, alongside dynamic operational adjustments. These initiatives have successfully fostered a sense of cultural belonging and created a public space conducive to social interaction and diverse dialogue. As an innovative practice, this exhibition establishes a new model of museum-audience interaction, offering significant theoretical and practical insights for promoting Silk Road culture and facilitating mutual learning between civilizations.