Influence of Digital Medium on the Construction of New Interdependencies between Text and Im

The difference between word and image, known from the analogue culture, ‘breaks down’ at the level of generating digital transmission − in the Internet media, web applications, websites, web browsers. The suggested identity of the ‘material’ aspect of writing and image, defined as the assignment of digits to both, finds its consequences at the operational level, that is, in means of communication.