Answers are grounded in this paper and cite their sources.
Survey examines how perceived human likeness influences continuous use intention, moderated by AI literacy in college students.
This study examined the impact of perceived human likeness (i.e., cognitive and affective) in ChatGPT on users’ perceived benefits (i.e., utilitarian and emotional benefits) and risks (i.e., privacy concerns and AI anxiety), as well as how these factors influence the continuous use intention. Moreover, the current research investigated how perceived AI literacy moderates these connections as a moderated mediation effect. A survey with a preliminary exercise for ChatGPT was conducted on 192 college students in Seoul, South Korea. The results indicated that utilitarian/emotional benefits positively mediated the relationship between cognitive/affective perceived human likeness and continuous use intention. AI literacy negatively moderated the relationships between cognitive/affective human likeness and continuous use intention. Also, the moderated mediation effect of AI literacy negatively affects the relationship between affective human likeness and utilitarian benefits, thereby influencing the continuous use intention.
No takes yet. Share an insight, caveat, or question.
Kim et al. (2026) studied this question.
Synapse has enriched 10 related papers. Consider them for comparative context: