This article examines how organizations utilize moral claims to enhance governance in global value chains, suggesting a new research agenda.
Key Points
This research aims to explore how organizations leverage environmental and ESG-related moral claims as strategic resources in global value chains.
Conducted a systematic literature review of 99 peer-reviewed articles.
Synthesized existing findings to develop a typology of Strategic Moralizing with three modes: symbolic, boundary-shifting, and governance-embedding moralization.
Developed theoretical propositions and outlined a future research agenda connecting strategy with governance and geopolitical dynamics.
Identified moral claims as mechanisms that reallocate responsibility and shape governance arrangements.
Proposed a typology to clarify the different modes of moralization and their strategic implications.
Contributed insights into how moral claims function beyond mere signals, impacting power relations in value chains.